How do cars and tires become transboundary?


In December 16th, the "vehicle tire cross boundary Deve […]

In December 16th, the "vehicle tire cross boundary Development Summit Forum" was held in Beijing.
The forum is sponsored by the Automobile Economic Development Research Branch of the Chinese Automobile Engineering Society and hosted by the World Tire Network, which is a kind of "cross-border cooperation".
Cars and tires, originally the whole car and parts of the relationship, the two are inseparable, why would become a "cross-border relationship"?
This is the forum site, some guests raised questions, but also the tire world network many readers curious place.
There is a gulf between the two industries.
If you ask China's car boss, a question: how much do you know about the tire industry?
Most CEOs may answer: very few.
If you ask the boss of the tire enterprise with the same question, what is their answer?
"We've been supporting a car company for years, and I know the name of the president of that car company, but I don't know him." This is the answer from a boss of a tire company.
He said that with the car company familiar, basically are technical research and development personnel, including the deputy director of research and development.
It sounds normal that the head of a spare parts company, who is responsible for all aspects of the company, doesn't know the head of a business relationship.
But the other side is their important customer, which seems somewhat out of order.
What is the reason for such a situation?
According to the tire world network, this is related to the state sector management mechanism under the planned economy many years ago.
At first, automobile management came to the mechanical department, while tire management department of chemical industry. Each of the two departments has very few intersections.
The president said he often attended meetings held by the rubber industry, but rarely attended meetings convened by the automotive industry.
This also verifies a reader phenomenon existing in professional media.
After a long-term observation, the tire world network found that the tire industry readers are mostly concerned about changes in the situation of the same industry or competitor dynamics, and less concerned about changes in the automobile market or automobile industry dynamics.
Deep integration is the trend
Wang Xigao, former chairman of Jiangling Automobile, participated in the round table discussion for the second time.

In face-to-face discussions with the tyre-related bosses present, he felt deeply about the "cross-border" between the two industries.
"Before, I never really paid attention to tire companies. When I returned to this forum for the first time last year, I began to pay attention to the situation of some tire enterprises supporting Jiangling.
Wang Xigao disclosed that after understanding, he found that such as triangle tire independent enterprises, product quality and technical level, not inferior to foreign tire brands.
"Chinese auto companies should really use more Chinese tire brands." He spoke in a powerful and forceful manner.
World Tire Network learned that in developed countries, parts companies have the opportunity to participate in the R&D process of automotive companies from the start of product development, and there is a very good communication mechanism with the vehicle companies.
Driven by the development of automobile enterprises, the product technology level of these parts suppliers will go up a great step, and keep pace with the whole vehicle enterprises to upgrade the technology.
At the same time, automobile enterprises can ensure the overall quality of vehicles through this mechanism, but also greatly save unnecessary waste of process resources.
It is understood that in China, the Ministry of Machinery and the Ministry of Chemical Industry were cancelled many years later, the two industries slowly awakened and gradually moved closer together.
Nowadays, when the China Rubber Industry Association organizes some forums, it often invites experts from the China Automobile Industry Association to give keynote speeches.
This is a gratifying phenomenon. Through the gradual convergence of industries, the automotive and tire industries may one day be becoming an organic whole, rather than a "cross-border".